While a larger redesign was planned for the future, a more tactical engagement was necessary to meet upcoming enrollment deadlines. As such, a triage approach was called for to hit the biggest ROI with a short turnaround.
Interviews with the admissions / school staff to identify key pieces of content, existing pain points, overall vision. The schedule didn’t allow for recruitment of potential applicants, so we had to rely on client input to provide the voice of the end user. With that information, a re-usable set of modules was created to accommodate the new information priorities while also keeping future re-use in mind.
Myself, a visual designer, a BA, and a PM.